Cinematic video & photo
High-impact photography and cinematic short-form video tailored to your brand's voice. Campaigns, product launches, founder storytelling, and paid-ads creative.
Start a projectBay Area · San Jose, CA
I build audiences and grow brands through content and creator partnerships.
About
Content that doesn't just look good — it drives action.
I'm a bilingual creator and content strategist with 7+ years building consumer brands through short-form video, creator partnerships, and culture-first storytelling.
I run an independent Bay Area content practice for brands across fitness, menswear, wellness, and CPG — Naughty Girl Fitness, Franco Uomo, BMS Wellness, and more. I also build my own: 65,000+ followers across TikTok, Instagram, and Facebook, and $50,000+ per year in merch and product revenue driven entirely through organic social.
My work sits at the intersection of creator and operator. I know what performs because I ship it myself — and I turn that instinct into content systems, creator rosters, and campaigns that move real numbers for the brands I partner with.
Trusted by brands and creators
Selected work
The proof is in the content.
Personal Brand · @miggylaflaire
Featured
Built a real community,
not just a following.
65K+ Nicaraguan diaspora across TikTok, IG, and Facebook. $50K+/year in merch through Nicaraguan Export Company. WhatsApp groups in four cities. Three sold-out in-person events.
Paid Ads Creative
Naughty Girl Fitness
Meta & TikTok paid-ads creative. Hook-first vertical variants iterated against CTR and CAC signals.
Content Strategy
Franco Uomo
Bay Area luxury menswear — founder-led campaigns and brand growth.
Short-Form Content
BMS Wellness
Shoot and edit short-form content for the wellness brand.
Creators
3.7M+
combined reach across 5 creators
- @donjoacoo1.5M
- @tiffanyfong924K
- @uncle_lazer504K
- @janelleginestra495K
- @davidlucasfunny281K
Creator Partnerships →
What I do
Full-stack content and social — from idea to launch.
Strategy, ideation & posting
Strategy, editorial planning, ideation, posting, and engagement — end-to-end. Your brand stays active, on-trend, and consistently connected to its audience.
Start a projectCreative + strategy + ads
End-to-end creative and strategy — content, social campaigns, paid ads. Everything your brand needs to grow, under one roof, in one voice.
Start a projectTheir words, not mine
Feedback from clients and creators.
"Thank you for elevating our social presence so it matches the quality of our service and product."
"Miguel is the GOAT."
"Took our ads from 0 to 100!!"
"Dude, our competition is going to hate this when they see it."